Cleansing is the first and possibly most important step in any facial skin care routine. It prepares the skin for whatever comes next and should never be overlooked or compromised on. Cleansing of the skin should take place morning and evening for maximum effectiveness. My view of a perfect cleansing product is one that is firstly, pH balanced, secondly that offers something more than just removing your make-up or surface dirt and oils and lastly that doesn’t strip the skin